Privacy Policy

Last updated: April 2026

Background

DM Properties South East Ltd (trading as Daryl Buys Houses) understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who contacts us or visits our website and will only collect and use personal data in the ways described here, consistent with our obligations and your rights under UK law.

Please read this Privacy Policy carefully. If you have any questions, contact us at [email protected].

1. Information About Us

This website and the Daryl Buys Houses service are owned and operated by DM Properties South East Ltd, a company registered in England and Wales.

We buy residential property directly from homeowners in and around Stoke-on-Trent. We are not an estate agent and do not list properties for sale on your behalf.

2. What Personal Data We Collect

Depending on how you contact us, we may collect and hold some or all of the following:

• Your name and contact details (phone number, email address, postal address)
• Details about your property, including address, condition, and your reason for selling
• Records of conversations, emails, and SMS messages between us
• Information submitted via our website enquiry forms or Facebook lead forms
• Booking information if you schedule a call or appointment with us

We do not collect sensitive personal data (such as financial account details or medical information) unless you choose to share it with us directly as part of your circumstances, in which case it is treated with the highest level of care.

3. How We Collect Your Data

We collect personal data through the following channels:

• Online enquiry forms on this website
• Facebook lead generation forms
• Direct telephone and SMS contact
• Email correspondence
• In-person property visits
• Booking forms on our website or via our booking calendar

4. How We Use Your Data

We use the personal data we collect to:

• Respond to your enquiry and provide information about our service
• Assess and make an offer on your property
• Communicate with you throughout the sales process
• Send you relevant follow-up information by email or SMS if you have enquired but not yet made a decision
• Comply with our legal obligations

We will only contact you for marketing purposes where you have given us permission to do so, or where we have a legitimate interest in doing so based on your enquiry.

5. Our Legal Basis for Processing

We process your personal data on one or more of the following legal bases:

• Legitimate interests — to respond to your enquiry and follow up regarding your property sale, where this does not override your rights
• Contract — where we are taking steps to enter into a contract with you to purchase your property
• Legal obligation — where we are required to process your data to comply with the law (for example, anti-money laundering requirements)
• Consent — where you have specifically agreed to receive marketing communications

6. How Long We Keep Your Data

We retain personal data for up to 3 years from the date of your last contact with us. This allows us to maintain records of enquiries and transactions in line with standard business and legal requirements.

If a property purchase completes, we may retain associated records for up to 7 years in line with HMRC guidance.

You have the right to request deletion of your personal data at any time (see Section 8). We will action deletion requests within 30 days unless we are required by law to retain certain information.

7. Who We Share Your Data With

We do not sell your personal data to third parties. We may share your data with the following trusted parties where necessary to deliver our service:

• GoHighLevel (GHL) — our CRM and marketing platform, used to manage enquiries, communications, and follow-up. GoHighLevel is a US-based provider operating under standard contractual clauses for UK data transfers.
• Solicitors and conveyancers — where a property purchase is progressing
• Accountants and financial advisors — where required for business operations
• Regulatory bodies — where required by law

All third parties are required to handle your data securely and in accordance with UK data protection law.

8. Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the following rights:

• Right to be informed — about how we collect and use your data (this policy)
• Right of access — to request a copy of the personal data we hold about you
• Right to rectification — to ask us to correct inaccurate or incomplete data
• Right to erasure — to request deletion of your personal data
• Right to restrict processing — to ask us to limit how we use your data
• Right to object — to our use of your data for a particular purpose
• Right to withdraw consent — where we are relying on consent as our legal basis
• Right to data portability — to receive your data in a machine-readable format where applicable

To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.

9. Opting Out of Communications

If you have received an email from us and no longer wish to hear from us, you can unsubscribe at any time using the unsubscribe link in any email we send. You can also contact us directly at [email protected] to be removed from our list.

Please allow up to 5 working days for opt-out requests to take effect across all systems.

10. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our CRM platform (GoHighLevel) uses industry-standard encryption and access controls.

While we take data security seriously, no method of electronic transmission or storage is 100% secure. If you have concerns about how we store your data, please contact us.

11. Cookies

Our website may use cookies to improve your experience. Cookies are small text files placed on your device by your browser. We use functional cookies to make the site work correctly and, where applicable, analytics cookies to understand how visitors use the site.

You can control and delete cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of this website.

12. Links to Other Websites

Our website may contain links to other websites, including our Facebook page and booking tools. We are not responsible for the privacy practices of those sites and recommend you review their policies separately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to review this page periodically.

14. Complaints

If you are unhappy with how we have handled your personal data, we would appreciate the opportunity to resolve your concerns directly. Please contact us first at [email protected].

If you remain unsatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk/make-a-complaint
• Phone: 0303 123 1113